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Resume

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Objective

My passion is using my online/interactive marketing background to expand the scope of a company’s internal and external marketing strategies. I have a wide range of skills as a web developer but my real passion is communication strategy using online/interactive tools to create an experience that is larger than the individual parts.

I have led interactive, online and progressive marketing teams to generate a long-term, comprehensive marketing plan, and executed those plans using both personal and technical proficiency. I want to own the long-term success, the big picture and I bring to the table all of the tools to do so.

Background

I’m an Interactive Marketing Producer/Director/Consultant (as well as Web Designer and Developer) with more than 15 years of experience with a wide range of clients from major corporations to start-ups and non-profits. I provide innovation and thought leadership in both web and creative design. I stay current using the latest technologies, while keeping best practices in mind, in order to create user experiences that benefit everyone.

Technology

I work heavily in HTML5, CSS3, Javascript/jQuery, Adobe Creative Suite, ActionScript3 and multiple Content Management Systems such as Drupal and WordPress and a variety of e-commerce applications.

Experience

October 2011 – Present | Interactive Marketing Consultant & Web Developer – Best Buy – BestBuyConnect.com

  • On staff as an “Interactive Marketing Entrepreneur”, tasked to bring a wealth of knowledge and capabilities to expand the online direction of Best Buy Connect.
  • Core member of marketing team, heavily present in strategy and road-mapping of online marketing direction.
  • Oversaw SEO and online presence analytics. Main point of contact for strategy and implementation towards goals.
  • Built and managed SEM using Google Adwords, social marketing, competitor keyword and optimization and created custom tools to generate blog leads from social marketing avenues.
  • Lead on-site developer for all web site needs from concept to build-out.
  • Conducted a variety of planning sessions and troubleshooting to coordinate off-shore development team with the local needs of the department.
  • Developed business models and forecasting tools for current product/service offerings and new business development.
  • Ensured that business operations are efficient and effective and proper management of resources (capital and people) to deliver strategy and business goals.
  • Developed and cascaded the business strategy and goals.
  • Built out and mapped a full social marketing strategy, designed in layers, so department could manage the growth responsibly.

March 2012 – Social Media Marketing Specialist, SEO, SEM & Customer Analytics (part time) – Play it Forward Adventures

  • Managing Social Media communications and lead generation.
  • Content strategy both on main websites and outside communication.
  • SEO Analytics and maintenance in order to ensure ongoing optimization, including keyword analysis, ROI and real-time communication alterations.
  • Creation of Social Marketing accounts and ongoing support of editorial calendars.

July 2011 – Present | Contract Interactive Marketing Manager & Web Developer – Diplomatic Duty Free Shops of New York

  • Roadmapping of the interactive marketing strategy, including social marketing and other campaigns.
  • Full Web Development from pre-production wireframes to polished e-commerce website.
  • Implementation of a new email campaign directive geared toward driving sales.
  • Setting short and long term development and marketing goals with little supervision required.

April 2011 – May 2011 | UI/Front End Web Developer – Merrill Corporation

  • Consultation on the usability and custom interfaces for the release of the newest software release.
  • CSS themeing ext JS software framework which allowed for use of CSS3 styling that degrades gracefully for legacy browsers.
  • Created wireframes and other mock-ups for approval and deployment by the software development team.

September 2009 – March 2011 | Lead Web Developer – Help/Systems – www.helpsystems.com

  • Built and maintained a variety of sites in Drupal specifically to provide multiple users with tools to create and update content themselves.  Specifics within the company included multi-brand design for many child companies and road-mapping for growth in the future.
  • Lead all design, SEO, User Interface/Experience, modular design and trouble shooting.
  • Initiated a social marketing team and a complete restructure of the company’s HTML emailer system.
  • Worked with-in a modular mindset to prepare the sites for a transition into HTML5 and CSS3 technologies to prepare the sites to stay current going forward.
  • Very strongly lead the marketing department towards a “web presence” future, ensuring that Help/Systems has a successful online marketing department well into the future.

July 2002 – Present | Contract Web Developer & Designer – www.clintcarlson.com

Consulted with a variety of clients that vary in size (Medtronic, 3M, Land ‘O Lakes, 1-4 person startups, etc.) .  Overall experience includes;

  • Development and design of a wide variety of interactive projects including static and dynamic websites, content management systems, e-commerce sites (both high and low end), flash and static banner ads, print work, and video and audio post production projects both for the web and offline use.
  • Technical skills in a variety of web environments include HTML, CSS, PHP, Content Management Systems and Flash.
  •  Ability to create sites from scratch, sites within teams, updating of existing sites, banner ads, HTML e-mailers, etc. for a wide variety of clients all over the world.
  • Wide range of marketing brainstorming both in pre-production and in the long-term vision of client’s long term web needs.

April 2008 – August 2008 | Contract Designer – Internet Broadcasting – www.ibsys.com

  • Worked in all aspects of web design, specializing in interactive projects including standard banner ads, flash animated ads, drop downs, as well as a wide range of other graphic design and high end web development.
  • Emphasis on the higher end projects that needed to be deconstructed or reverse engineered, as well as consulting on pushing the boundaries of what latest technologies would allow.

July 2006 – July 2007 | Editor – Edelman Productions | Minneapolis, MN

Editorial of HGTV’s television series “FreeStyle”. Full AVID offline editorial including online preparation requiring color correction, audio mixing, graphic creation and direct producer input.

July 2005 – July 2006 | Director of Photography – ShopNBC | Eden Prairie, MN

Lighting and Camerawork (Standard and High Definition) for home shopping channel production. Developed special effect promotion concepts, lighting of sets for content, live segments and promotion.

January 2005 – July 2005 | Production Consultant – Menards Inc. | Eau Claire, WI

Contract consultation of all aspects of in-house production. Trained employees in areas of lighting, editing, graphic design, and overall television production.

May 2003 – August 2004 | Assistant Editor – CSI: Crime Scene Investigation | Los Angeles, CA

Trained and assisted lead editorial crew. Beyond invaluable education in editorial theory and AVID training, worked closely with special effect houses, sound design, and B-unit direction. Also re-edited many shows for syndication.

Education

University of Wisconsin – Oshkosh 2004 | B.A. – Radio/Television/Film (Graphic Design Minor)

References

Gladly, upon request.